The digital marketplace is where the narrative has always been focused on transactions -- the easy, a single event of clicking a "Buy Button" click. Numerous platforms have been constructed for this purpose, enhancing funnels and streamlining checkouts. But what happens following the purchase? What happens to the story of the brand, the community it builds and the lifelong journey of the business itself? This is where the traditional platform for e-commerce falls short and a brand-new leade...

The digital marketplace is where the narrative has been focused on the transaction, which is the small, single-minded moment of clicking a "Buy Button" when it is clicked. Numerous platforms have been created to help facilitate this event, enhancing funnels and streamlining checkouts. What happens after the purchase? What's the history behind the brand and the communities it forms and the longer-term trajectory of the company itself? That's where the outdated model of e-commerce platforms f...